Which brands are most in demand on Vinted? Part 2, "Luxury" brands

[Lucile]

Hello everyone!

Many of you reacted to Part 1 (which is still available.)
Thank you!
We’re now offering Part 2, focusing on « Luxury » brands this time.

But… how does Vinted differentiate " mid-range " brands from " Luxury " brands?

Luxury brands on Vinted are those that could potentially be counterfeited, like Nike, Jordan, Vans, Lacoste, UGG, but also brands considered luxury like Burberry, Apple, Louis Vuitton, Chanel…

Vinted performs automated checks on these brands. If a counterfeit is suspected, your wardrobe can be banned: Be aware, this is not something to take lightly.

We have therefore analyzed the available data on Vinted.
As a reminder, we are looking for brands that have the highest ratio of favorites divided by the number of items for sale.

Just like with mid-range brands, we are offering two « Top 10s »: one with luxury brands present on Vinted with over 100,000 items, and one with over a million items.
Top 10 Most In-Demand Luxury Brands on Vinted (with a minimum of 100,000 items for sale)

Brand	Number of Items	Number of Favorites
Bimba Y Lola	350,225	379,340
Fjällräven	101,164	103,097
Patagonia	275,658	276,358
Free People	139,444	128,554
Victoria’s Secret	521,715	410,230
Vivienne Westwood	169,778	129,356
Sézane	540,627	409,199
Balenciaga	263,746	192,442
Arc’teryx	134,187	96,976
Céline	105,214	72,390

Top 10 Most In-Demand Luxury Brands on Vinted (with a minimum of 1 million items for sale)

Brand	Number of Items	Number of Favorites
Converse	2,603,082	1,728,956
Michael Kors	1,469,396	907,954
The North Face	2,111,845	1,098,047
Calvin Klein	4,496,004	2,005,446
Levi’s	10,194,697	4,214,561
Lacoste	5,050,376	2,022,693
Puma	5,090,345	1,981,506
Jordan	2,455,854	936,897
Sandro	1,055,272	391,249
Tommy Hilfiger	10,016,297	3,609,097

The second-hand luxury market is different from the mid-range market.
Buyers are more demanding, and more wary too. They are willing to pay more to have an item authenticated.
The market has an average annual growth of about 15% to 20%. It’s an attractive option for acquiring beautiful pieces at bargain prices while supporting circular fashion.

What do you think?

[Clement]

In brands with 100,000 items or more, it’s interesting to see that Victoria’s Secret, Sézane, and Bimba Y Lola stand out with volumes (in posted items and favorites) far above the others (more than 300k items). 3 brands that clearly target a female audience.

In brands with more than 1 million items, Levi’s and Tommy Hilfiger are leading the race: they exceed 10 million items on Vinted but show an extremely high number of favorites. These are probably safe bets!
Behind them, Puma, Lacoste, and Calvin Klein, with around 5 million items (half as many, though), are also in high demand.

Remember that being in the top 10 most requested brands, when Vinted lists over 70,000 in total, is quite a performance!

Now you know what sells best