Which brands are most in demand on Vinted? Part 1, "Mid-range" brands

Vinted Tips/Questions
1

A recurring question sellers ask themselves is: « What sells best on Vinted? »
To try and answer this, we analyzed the available data on Vinted concerning brands.

For each brand, we managed to retrieve some information, including the number of items listed for sale for each and the number of Vinted accounts that have favorited that brand.

Let’s analyze this data together to find the brands that are most in demand and with the least availability on Vinted… therefore, which potentially will sell faster!
The goal? To find the brands with the highest ratio of favorites divided by the number of items for sale.
Because ultimately, the more favorites a brand has, the more in demand it is, and the fewer items a brand has for sale… the « rarer » it is!

« Mid-range » Brands
Vinted classifies brands into 2 categories: « Luxury » brands on one hand and « mid-range » brands on the other.

Among « mid-range » brands, we find ultra fast fashion and fast fashion brands (i.e., low-priced) also sometimes called « small brands » like Zara, H&M, Primark, Mango, Asos, C&A, Kiabi, Bershka, GAP, United Colors of Benetton, G-Star, Kookai, Jacadi, but also toys like Lego…

Some brands like Zara have over 94 million items on the platform!
We created two « top 10s »: one with mid-range brands present on Vinted with over 100,000 items and one with over a million items.

Top 10 Most In-Demand Mid-Range Brands on Vinted (with a minimum of 100,000 items for sale)

Brand Number of items Number of favorites
American Apparel 133,712 171,204
Samsøe Samsøe 135,563 98,129
Hollister & Co 134,279 96,672
MAC 177,860 114,309
Des petits hauts 129,213 78,976
ARKET 212,027 127,625
John Lewis 616,549 366,482
NIKKIE 124,771 67,704
Lululemon 192,639 101,925
Jack Wills 533,586 274,717

Top 10 Most In-Demand Mid-Range Brands on Vinted (with a minimum of 1 million items for sale)

Brand Number of items Number of favorites
Urban Outfitters 2,658,847 1,063,695
Hollister 3,066,446 1,168,972
Massimo Dutti 1,549,403 601,750
Missguided 1,531,134 471,571
Brandy Melville 1,177,409 343,791
CROPP 1,190,164 343,168
Mohito 1,594,325 427,746
Pepe Jeans 1,567,683 397,816
ASOS 7,635,485 1,846,917
Miss Selfridge 1,099,642 242,339

In theory, these are therefore the brands with the most demand and the least supply.
There is a huge choice on Vinted for brands like H&M, Gerry Weber, Pull&Bear, Hollister, Pimkie, Uniqlo (and many others). You will probably take longer to sell your item due to the choices the buyer has for these brands.

Would you be interested in a part 2 on « Luxury » brands? :slightly_smiling_face:

7 Likes
Quelles marques sont les plus demandées sur Vinted? Partie 2, les marques "Luxe"
2

Hello, I have a Vinted account with 150 luxury brands. I’m not a professional, just an individual. A friend collected clothes for me from a sorting center for 3 years, all the big brands they could find! Does Vinted like it when you post very nice brands? I’m asking this just to know, as I heard they block accounts quickly. For example, I have 17 Burberry trench coats to sell, posted at a low price, obviously I’m selling them. Thank you for your help and response.

3

Tables are interesting to analyze.

For brands with 100,000 items (a bit « niche »), we see:

  • That American Apparel has a special status because it has more favorites than items on all of Vinted!
  • John Lewis and Jack Wills are interesting: they are in the top 10 despite a fairly large volume of items (over 500k pieces).
  • All these brands have a minimum of 5 accounts that have favorited them for every 10 items for sale. These are great ratios.

For brands with over 1 million (more popular):

  • Asos, and to a lesser extent Hollister, stand out with +7M pieces and +3M pieces respectively, while maintaining a large « fan base » of favorites.
  • The top three (Urban Outfitters, Hollister, Massimo Dutti) have 4 accounts that have favorited them for every 10 items for sale. And this is despite their large volumes of items!

As a reminder, when a brand is favorited, it is more likely to appear in a buyer’s news feed.

Do the brands we list sell well based on your experience? I’m curious to know if the numbers hold true…

2 Likes
4

It’s a shame Vinted doesn’t offer a « successful sales » filter like on eBay, which is useful for setting prices and checking before stocking up that an item sells.

3 Likes
5

Too risky for luxury brands, better to go to Vestiaire Collective

1 Like
6

Thanks for this analysis :slight_smile:

So what differentiates a luxury brand from an average brand? The new selling price? The resale price?

Already, I would tend to differentiate more with 4 categories (roughly):

  • Fast Fashion, low-cost items: Zara, Shein, H&M, Primark, Kiabi, ASOS…
  • Brands that suffer the most new, mid-range (knowing that there is a difference between these brands): Kookai, Naf Naf, Comptoir des Cotonniers, Levi’s, Diesel, G-Star, Pepe Jeans, Celio, Lee, Wrangler, Dickies, IKKS
  • Higher-end brands: Ralph Lauren, Carhartt, Patagonia, Ba&sh, Sézane, Anne Fontaine, Saint James, Max Mara, Kooples, Stussy, Stone Island
  • Luxury: YSL, Gucci, Kenzo, Gaultier, Ferragamo, Burberry, Mugler, Canada Goose etc.

American Apparel is a 90s brand that is very popular right now.

Of all these brands, I only consider one: Pepe Jeans. So I can’t give feedback, even though I’ve tried some that didn’t sell when I tried to sell them, like Hollister (Abercrombie).

The reality is more complex in the sense that for certain brands, only specific items sell, and certain sizes, because brands have a marketing target, sometimes only one element is sought after, the iconic piece.
For example, for « Le Temps des Cerises », jeans sell, but not other items, dresses and tops, no. This also implies seasonality for certain brands (winter or summer).

Another example, for the brand Caroll, if you sell size 36, it will sell poorly, but from size 40/42/44, there is demand.

Then, these are cycles, it changes all the time, brands are in demand, then less so, then they come back.

Materials and colors also have an influence.

On board for a luxury analysis, knowing that I wonder what Vinted puts in this category.

On eBay, indeed, forecasting was easy with successful sales.

3 Likes
7

Yes. Thank you in advance if you post it

8

Hello everyone!

Part 2 is online: Quelles marques sont les plus demandées sur Vinted? Partie 2, les marques "Luxe"