Leboncoin will change the rules for listings

Here’s what is said: “To better meet your needs, we are evolving our services for users without a subscription starting 04/27/2026:

Implementation of a quota of 50 free ads: Your available quota calculation takes into account your activity since 03/01/2025 and is valid for your postings and renewals of ads. Beyond these 50 ads, insertion fees will be applied.
End of new credit purchases: Purchasing credits will no longer be available. Rest assured, your current credits will remain valid until their expiration date.”

The problem is that they drop this like a bombshell, without real precision. Who will this affect? All sellers? Only professionals without a subscription? Only professionals selling cars? (They are limited to 2 free ads).

Is this related to the takeover of Leboncoin two years ago? A name, Blackstone, is among the financing funds. For those who follow the news, it’s not a good omen.

All that’s left is to wait and see what truly awaits us!

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Hello,
And thanks for this information! It is indeed quite… vague.
If anyone knows more, don’t hesitate :slightly_smiling_face:

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I’m posting some personal ads on Le Bon Coin. I haven’t received this. To be continued.

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The kind of stupid decision, if applied to everyone, that could sink a platform. It really smells like something for the pros; they already have pretty unappealing conditions, and now they’ll drive them all away.

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This will take effect on April 27th according to this message. I think this is to encourage pros to take out their monthly subscription.

Me, who wanted to take the plunge and register as a professional on Leboncoin without subscribing, that’s discouraging, especially given the amount.

All real estate agents in France are on LBC. They pay the mandatory subscription. Some have tried alternative solutions. In vain. All clients are on Le Bon Coin. Le Bon Coin offers PayPal payment in 4 installments with no fees, buyer protection, and guarantees on many items. It’s an LBC/Vinted duel with eBay and Depop as challengers. We’re covering our bases and grabbing the popcorn. Given the increasingly violent recession and the geopolitical situation, we’ll see who wins.

The difference might be that they take a commission on a single sale that represents the annual turnover of some sellers, so the subscription might not have the same impact. Moreover, they are leaders in this niche, like the automotive industry, whereas in sales they are now far behind Vinted, so this is not how they will encourage sellers to come to them. Just look at the example of Rakuten, which made the same kind of decisions. Vinted’s success also comes from this; they arrived with much more favorable conditions for sellers than other platforms. I don’t see how they will challenge them by doing the opposite.

That’s true. The « seller » conditions on Vinted are positive. But reading everyone here and elsewhere, it’s becoming less and less so. If they ban professionals left and right unfairly, it’s not more favorable in the long run. That being said, it was also time for Vinted to clean house. Without going to the current extreme. We don’t have figures, so it’s complicated to analyze. We can only read testimonials and give testimony for now. As for real estate agents, if the fees seem high, it’s because they often represent a year or more of work. A sale that fails means your year fails. Or two or three depending on the case. With a terrible emotional roller coaster. Moreover, just like retail sales, you remove all expenses. Advertising weighs heavily on an agency’s budget. Today, having lived through both experiences, I prefer a client who doesn’t come to pick up her dress (even 10) to a client who doesn’t come to sign a deed of sale (the one that means the agent gets paid, i.e., after all the free work during the periods mentioned). But this is just a retrospective from a loooooong experience.

After all, that has always been part of the deal, hasn’t it? Before, they paid for ads in newspapers, for example.

Indeed, the example of the uncollected package is quite telling; I don’t understand why some people make a big deal out of it. It remains marginal and not a big deal. Okay, it wastes a bit of time, but not everything can be perfect 100% of the time, and I feel like some people have trouble accepting that. You have to factor in that sometimes there are a few hiccups. Anyway, it’s really not something that traumatizes me.

For me, Vinted primarily needs to decide what they want to do with their platform. Keep the original spirit? Why not, it doesn’t bother me. But then they should TOTALLY ban new items so that people who want them are forced to turn to more suitable platforms, and sellers will follow. For me, they are doomed to perpetuate a conflictual situation if they don’t change, one way or the other. Or else, they should follow what has happened with other traditional platforms and evolve their model.

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I am reopening the topic and confirming that, as of today, I now have to pay €3.99 per listing beyond the 50 free ones allowed. How can I put it, this will severely impact my revenue via Leboncoin!
I run over 800 listings, they are put on pause every 2 months for renewal. And we have 1 month to renew them otherwise they are deleted. I will therefore quickly have a backlog of listings waiting for renewal, which will be quickly and totally deleted due to being unable to renew them!
Thank you Leboncoin, for this waste of time and this disastrous commercial strategy towards professionals :enraged_face:

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3.99€ per ad! That’s very expensive :anxious_face_with_sweat:

Thanks for the information.. And good luck :folded_hands:

My books/music category doesn’t seem to be affected (phew)

I wish you that, however, the full implementation will be effective on April 27.

[quote=« Yestoyday, post:11, topic:3809 »]I now have to pay €3.99 per ad beyond the 50 free ones allowed

[/quote]

Wow, they’re going to kill their own thing.

On eBay, a shop is €40 with 10,000 ads and tons of tools to manage.

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Yep, and even their package doesn’t change anything. €100 per month, one-year commitment, so €1200 even if you don’t sell anything. Not sure their calculations are correct.
Too bad, I’ll rethink my way of selling on leboncoin!

Do you have a link where I can find all these conditions? please

This is normal, you are on a personal account.

Unfortunately, no, I don’t have a link. I looked in their T&Cs but haven’t found where it is yet. However, it is indeed active on my end.
Here is the email I received:

You think I searched and couldn’t find it, another very clear thing. Thanks

I really like the « to better meet your needs »:roll_eyes: