Oink oink, I’ve always taken photos on a wood-like background, or even parquet for large books. That’s not where my problem lies…
Hello.
The trick is to leave yourself some room for negotiation when you set your prices. Display a price in the higher range instead, that leaves room to negotiate. And even though, of course, we want to sell because we’re in a lull, you have to be able to refuse sometimes. Personally, I don’t even respond if it’s abusive, especially since some people try for more than 40%, and so, I don’t even respond. Generally, I don’t exceed a discount of the maximum shipping costs. And that’s fine, it usually works.
Precisely, that’s exactly what I’m saying, the wood background is more appreciated than the plain white background.
(And I can do without the whining)
At least I’m providing something I could verify and quantify: commercial-style photos please neither Vinted nor users and can cause reporting issues (and therefore get on the wrong side of the algorithm)
The boohoo boohoo was making fun of myself. Sorry if it was perceived differently.
When selling, there are quite a few questions that need to be answered before you start selling. Sometimes you don’t have the answers beforehand, and you get them during the process. That’s already a first ingredient in the recipe.
For your photos, which differ depending on the sites:
The questions are: What type of customer is on the site (it evolves over years)?
On this site, what is my customer profile (Crucial)? What are their purchasing barriers based on what I’m selling?
What is the DNA of the site?
To put it simply:
Ebay: Collectors - Professional process, professional sellers, professional presentation, site with professional tools.
Vinted: Looking for a good deal, the cheapest, the site emphasizes negotiation. / Second-hand, rummaging, figuring it out, more of a flea market spirit, which has evolved a bit with professionals. You shouldn’t have professional photos; they should look amateur but good (and be professional behind the scenes in your method if you want to succeed).
No site has the same general customers, the same specific customers, the same identity, the same processes, the same items sold, the same algorithms.
It’s fundamental to know this.
Beforehand, there’s another question, before knowing the customers: it’s about the products we sell. Are they adapted to the site, to the site’s customer profiles? to the site’s DNA? Am I selling well on the right platform, is the presentation what is expected there?
The selling price, for me, is secondary. It’s not a price issue. You can sell a Ferrari for 1000 euros in the middle of Antarctica, and it won’t sell.
Well done for seeking and questioning, and you see it’s working. Everything is connected; the fact that you were no longer visible was due to your photos.
For the rest: it’s like a gondola-end product; we can’t all be at the front at the same time. I’ve already explained this: Vinted works on random rewards. Never forget this; it’s fundamental, really. If needed, research the subject. It’s what makes you addicted; you ask yourself questions, you think, you find it unfair, one day it sells a lot, then nothing. It’s simply how the site works, intentionally, and it explains its success.
It’s the principle of a slot machine. And don’t forget, of course, the external factors that also influence consumption.
You’re right about sharing tips, and as you say, it’s counter-intuitive because it brings more advantages than disadvantages, for everyone.
I had opened a post on the boost strategy to exchange with other sellers, understand their visions and share mine, because for me it is a tool to be used intelligently.
I received almost no constructive responses.
The problem is that if you look at the posts that get reactions, they are mostly the ones where we complain, while the really useful topics go unnoticed.
So if some people really want to help, including you, it would be good to intervene on these topics as well.
I have never seen you react at that time.
Thanks for your message ![]()
What you’re saying about dark backgrounds vs. white backgrounds is interesting.
Do you have any concrete figures or specific feedback from A/B tests you’ve done on similar products?
I’m all ears if you have any stats, I’m really interested.
@Pogi I obviously agree with all of that. Besides, I think after the holidays (when things calm down) I’ll rework my platforms to differentiate them and save time. There are things that sell well for me on Vinted that don’t sell at all on eBay, so it makes sense to streamline and « specialize » my page. I’m thinking particularly of common children’s toys that absolutely don’t work on eBay (even with very competitive pricing), as well as everything related to adult figurine collections or targeted collector toys (like licensed Playmobil, such as Asterix) which will sell.
This brings me back to one of Vinted’s weaknesses, not having access to successful sales like on eBay, which would allow for better targeting of supplies (if only to avoid bad deals where the listed items suggest a good profit margin but in reality, they don’t sell at all at the visible prices).
I misunderstood, thank you for the clarification, Mea culpa ![]()
Still asking myself questions, I am relying on Clemz’s sales module. While I am experiencing a severe drop in volume compared to the previous month, I realized that my sales remained higher than what I sold last year during the same weeks of the year.
I had already noted that the period until mid-October was high for my category (as it was the same in 2024), and now I realize that the following month, roughly October 15th to November 15th, is on the contrary a decline. If there is such a cycle, it’s good to know.
There may be competition from major book fairs. I’m thinking of the one in Brive, which took place last weekend, and which has the reputation of being the most important in France. One only has to glance at the authors who come for signings to realize, with many best-selling authors (Caryl Ferey, Laurent Gaudé, Titiou Lecoq, Laurent Mauvignier (Goncourt Prize) etc.).
So it is credible that at this time of year the attention of a whole public of readers is turned towards this event rather than towards online purchasing. Added to this is the end of the back-to-school effect.
@Peggi; user profiles, certainly, but we don’t have the data to do it. Furthermore, it’s often more complex than it seems.
I think we only know the brand image of “Vinted,” which corresponds to what you’re saying: “Look for a bargain, get by, etc.” But absolutely not the user profiling.
Here, look, I sometimes buy books on eBay, because I read them too, I don’t just sell them :). Why on eBay: because eBay is listed on comparison sites for platforms, which are the only ones I consult (i.e., never by browsing directly on eBay), because I can pay via PayPal and it suits me, because the return policy protects the buyer well if the seller is a professional, but all that is secondary, what’s most important and above all is that the book is cheaper there.
So the “collector” profile, absolutely not mine, but yet I buy on eBay.
In my day, I did consumer segment profiling and conducted numerous in-depth marketing studies. We can make beautiful, 100% quantified segmentations, and we then discover that the motivations for the same product are for very different reasons.
I’ll go back to my category, based on discussions with customers:
- People who want a book to read themselves and who choose it based on personal taste (so choice by author for fiction, and/or by theme for essays)
- People who want a book to read themselves within a required framework (= all school readings, from middle school to bachelor’s to doctorate)
- People who want a book not to read but to complete a collection (oh, how we love them!)
- People who want a book for someone else, to give as a gift, to replace a lost copy, and who therefore focus on the condition of the item rather than its content
- People who want a book to resell it for much more through another channel (and who just want to receive it quickly so that their resale is not affected)
I’m pulling this segmentation out of thin air as I write it. I’m probably missing other profiles. But the important thing is that they all end up consulting my ads on the major platforms. All the titles I offer can interest at least 3 out of the 5 segments, but not always the same ones. Not easy to discriminate in the look & feel of the ads…
Hello
Thanks for the tip about the value argument, I didn’t use it before, I’ll start now.
Hi
I think it was you @anon90966608 who previously talked about how Vinted works like Instagram with « random rewards » and makes you addicted. One moment you sell, then there’s a dip, etc. I’ve thought about it. You’re probably right! I’ve noticed that I also sell on weekends when I’m not available. No need to be glued to the screen.
@Gametoysretro what you said about the photos is very accurate. I already don’t put the same photos on Vestiaire as on Vinted. But on Vinted, we have to erase any trace of professionalism. We have to appear as regular individuals. Attractive photos but not professional, noted! I really appreciate your advice. Few resellers give it. I really appreciate this community!
Have a good weekend
Hello,
I feel that purchases on Vinted are still very impulsive. Hence the importance of visibility (thanks Clemz for the re-upload tool)
I re-upload 200 items per day (out of 700) and I have the warehouse package.
I became interested in some sellers who re-upload 100% of their wardrobe every day.
I went on vacation for a week and wanted to « use up » my re-upload package before the end of the month and increased the number to 3 or 400 without seeing an increase in sales.
Sometimes favorites can « wake up » a few days later.
In your opinion, what would be the ideal rotation period for a wardrobe?
One thing I haven’t tried is mass price drops (I only do it for favorites), I read that the algorithm liked that.
Thanks for sharing
Have a nice day
I republish much less, about 30 ads per day. But I have # on all my ads and I remain hopeful that this will encourage exploration by theme to make bundles.
I don’t have a definitive view on impulse buying. I’ve noticed that out of the 30 ads that I bring back to the top of the list, one or two sell, but very rarely on the same day, more often the next day or the day after.
I also add about twenty new ads per day.
I tend to repost after a week because I have an average of 75 items in my closet. But that’s too fast. Yes, you need to allow some time for thought or budget. But on the other hand, it’s still the most effective tool! Between yesterday and today, I reposted 50% of my closet… and I sold well.
Messages to favorites allow you to establish contact. I find that quite effective.
I tried mass price drops once. I had good feedback, but then I find it complicated for pricing. And I find it too visible. It doesn’t feel « private. »
Good sales report at 7 p.m.:
Pro account 0
Personal account 8
Le Bon Coin 1
Vestiaire Collective 0
The pro account is a scam…
you didn’t read at all.
I explained in which cases boosts were useful, or not. (boosts being among the last things to optimize, it’s not what will make the difference, it’s like talking about the color of a car without looking at the engine)
I explained how the algorithm works
I explained why hashtags are random and don’t work
I explained the economic cycle of a website
I explained the methods of Vinted (and other networks) based on human psychology.
Just above, I explained the fundamental basics before launching a business.
I explained supply and demand, with the barrier to entry, which is a fundamental issue.
I gave a lot of information, as in my previous post, leads, and keys.
Etc.
Who else has done as much?
yes, I see it as a competitive advantage. The information is difficult to obtain, if not impossible, so it is experience that counts, and there, it can make big differences.
On Vinted, yes, the profile can be very varied as so many people use it.
Wow, excellent analysis/reflection.
For your purchases on eBay, you can draw your brakes for buying on Vinted: no PayPal, cheaper, returns guaranteed, and brakes for other people.
So your sales will come from other things, sometimes one single point can ruin everything.
I buy books, and CDs too! I have other brakes.
There is an old rule that says we are at the level of our weakest element. Taking the example of « the car, » a V12 engine is useless with almost flat tires. This is where the group and mutual aid make sense.