Hello, my name is Cédric, I’m new to the forum and haven’t posted much yet. One topic that is close to my heart is the development of my activity on Vinted. After almost two years of activity, I think I have corrected quite a few mistakes and am reasonably well-calibrated to boost my activity. Nevertheless, by spending more time on it, I manage to make a few hundred euros per month at best. I am very surprised that on the forum several people mention four-figure turnovers. I am therefore launching this topic to try to understand what is limiting my activity. For your information, I am mainly in the mid-to-high end for women’s clothing. I have made over 300 sales with an average basket generally around €20-25. I post several ads per day when my account is not restricted because Vinted thinks I am not respecting the site’s rules… And you, where are you at and how did you do it? Thank you in advance for the discussions! Cédric.
it’s so random that it’s difficult to give a magic recipe that always works. Other than selling at a discount… but that’s a choice (I prefer to sell less but make a living from it).
Personally, I don’t know anything about clothes, but maybe by sharing your wardrobe, some people could take a look and possibly spot things that could help you.
And yet, even sometimes selling at a discount is useless. I have several examples of items that remained in the closet for a long time at a low price without selling. These same items, republished at a higher price, sold in a few hours! ![]()
I could even add an example of a competitor who sells the same things as me because we share two or three suppliers. He drastically undercuts prices, even on the base prices, so I don’t know if he accepts offers (that would get complicated). So basically, he must make 10% more sales than me, but his profit margin is at least half of what I make.
I have the impression that there isn’t really a rule. I always post at the same times, always the same number of items, with prices that I would say are average, and yet sometimes it explodes with favorites that fly off, sales in the aftermath… and other times nothing for a day or two… Go figure. The volume of the closet must play a big part for those who have huge turnovers, it’s mathematical. If you have 2000 items in your closet, you have a better chance of selling than if you have 10. But that’s not all. Vinted remains a mystery for many things.
It would seem that even that is not obvious, some say they sell better with only 100/150 items than 1000. You have to admit that their site is not at all adapted to large closets.
In reality, there are rules, but they are probabilistic, not deterministic, which is precisely what gives the impression of mystery.
When you post an item, Vinted tests it first on a small sample of users. The algorithm mainly looks at three things:
- the click-through rate (how many people open the ad)
- the time spent on the page
- quick interactions (favorites, messages, purchase)
If these signals are good, the ad is pushed to more people.
And that can lead to exactly what you describe: favorites suddenly increasing and quick sales.
If the signals are average, the ad remains visible but it doesn’t take off.
That’s why two very similar ads can have completely different results.
The volume of the closet also plays a role, but more as a statistical effect:
- with 10 items, you have few experiments
- with 2000 items, the algorithm tests many more things, so there’s a better chance that some ads will « take off ».
So it’s not entirely a mystery, it’s just a continuous testing system, a bit like on YouTube or TikTok.
The real difficulty on Vinted is mainly succeeding in the first test by the algorithm (click + immediate interest).
Volume alone doesn’t explain everything.
Beyond a certain point, the algorithm doesn’t « push » an entire wardrobe but each listing individually. So having 1000 items doesn’t guarantee more visibility if the listings don’t trigger clicks or interactions.
Some sellers even say that between 100 and 200 active items, it works very well because the wardrobe remains dynamic: regular new listings, more concentrated interactions, etc.
With very large wardrobes, there can also be an opposite effect: many listings become inert in the algorithm (no longer viewed, no longer favorited) and they are simply stored in the wardrobe.
So in the end, what seems to matter most is not just volume, but:
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the freshness of the listings
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the quality of the photos and title
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the first interactions after going live
Volume primarily helps statistically, but it doesn’t replace these signals.
Ok and thank you for this answer, it’s interesting to « understand » the Vinted machine.
I spent a little time there ![]()
I agree with what you explain, but especially for common listings. For what I sell, there are rarely a lot of listings (most of the time less than 10), so in principle they don’t need to be highlighted. Just being visible is enough, but there are times when it seems difficult. Especially when the search engine goes haywire, but at the moment it seems to be working better.
And navigation through the wardrobes is also a big drawback. It happens regularly that someone buys several items separately and I tell them they could have made a bundle, they reply that they didn’t see it was in the same shop. Or they buy something again a week later and tell me it’s a shame, they would have made a bundle if it had been published, but it was.
Another drawback is the lack of stock management, even though some customers would like to buy several copies (but Vinted doesn’t want that).
Hashtags are a way to get by with large closets. Mine has over 2,000 listings, and it’s clear that closet size, beyond a few hundred, no longer has any impact on sales. But with hashtags, buyers can narrow down to a theme. At least I hope so…
This mystery remains, in the category I’m in (books), of not seeing sales take off despite a catalog growing day by day.
I use hashtags, but even with them, I have the issues I mentioned. Besides, many clients don’t really know what they’re for. Plus, it’s cluttered by those who use dozens of generic #s, or even copy those of competitors.
Hashtags # only refer to my dressing room, syntax #[accountname]category.
In fact, they primarily serve me to bring up all the ads on the same theme at once.
Yes, I do the same.
I don’t understand those who put #Playstation #Nike etc… which will lead to thousands of ads.
I confirm that I am not selling more than when I had half as many items. On the other hand, I noticed that when I do not add items to the previous number, sales stop. Or, in other words, the algorithm reacts to the increase in volume. If the stock volume decreases or stagnates, sales also decrease. I would add that I observe stagnation plateaus depending on the number of items. Yes, yes
I felt a strong plateau at 200, at 500, at 800 then at 1000. I’m waiting to see when the next plateau will arrive. The algorithm rewards activity. Like a lab rat with sugar (I hope that’s subtle enough). If the algo doesn’t see progress, it doesn’t reward. The more you publish, the more visible you are, that’s one of its mantras.
That’s the general idea, but we can be a bit more nuanced.
After receiving an alert to « go pro, » I stopped feeding an account with fresh ads. Sales continued, although the ad stock gradually decreased by 15-20%, little by little. But I used Clemz to refresh some ads every day.
So it’s probably not the evolution of the number of ads that plays a role, but the fact of creating new ones, even if there are fewer in total than before.
the legendary courtesy and expiration of fauna « one must be a little more refined »…
Feedback is a gift ![]()
Hello,
On my end, I left my account with 700 listings without re-publishing new clothes for almost 2 months.
Re-publishing clemz every day, re-publishing clemz 70/day
A few sales but very low, 1/day on average, sometimes 2 days with nothing..
I re-published 2 real listings the day before yesterday and now I must have 10 sales..
Does the algorithm reward our real return ![]()
It is known and I have observed that a new account is favored to encourage users to stay and re-publish. In my case, a very average clothing item with a crazy number of views/favorites until it sold in 2/3 days.
I also think that a large wardrobe does not automatically multiply sales.
At the same time, unsold items remain, so they can also decrease the quality of the wardrobe.
Thank you for sharing ![]()