Oh thank you.
For the debate, it’s a very personal question.
I agree with Giuliano, it’s even the basis of my business and the initial idea. Recycling. which is different from the word reselling. that makes all the difference.
Recycle, retouch, clean, unbolt, give a new life, a second birth. (I made it my company’s logo)
There are several types of customers, several types of clothes, and several commercial approaches.
Mine is cheap, economical, with small defects (not always), which in no way prevent functional use, which allows access to clothes and items at a low cost, and I can say that the larger it gets, the larger the customer base. It’s part of my DNA, from when I didn’t have a penny to buy a sweater or a pair of sneakers. How happy I was to find something for a few euros with a small defect.
1: I recycle
- It gives access to inexpensive items to people who have little means or simply don’t want to pay a fortune for a few hundred grams of transformed cotton or oil. and who also avoid overconsumption.
I even indicate in my ads the ecological impact in CO2 and liters of water saved.
So now it’s common, but 20 years ago, it wasn’t. only 5% of people bought second-hand, basically those who didn’t have the money or purists.
We have to stop throwing things away, ugly vegetables, we throw them away, a small mark, we throw them away, the expiration date not even passed, I don’t like the color anymore, we throw them away, we waste.
On my tiny scale, I do my part, it gives meaning, earning money is secondary, it’s above all a philosophy.
So where there’s a snag (greenbashing) is when these big companies promote this philosophy to make a lot of money. green economy, green growth, and so on.